Helping Clients,
Companies, Organizations
and Campaigns…

A principled consulting firm specializing in political campaign strategy, high-impact lobbying, and cannabis policy expertise.

About Us

Modern Advocacy LLC is a principled consulting firm specializing in political campaign strategy, high-impact lobbying, and cannabis policy expertise. Led by a skilled strategist with a proven track record, we deliver winning campaign tactics, legislative influence, and cutting-edge policy solutions. Our focus is on shaping political victories, driving advocacy efforts, and navigating the emerging legal cannabis landscape—while ensuring clients achieve real, measurable results.

Learn More
Practice Areas

Government
Relations & Lobbying

Whether you’re navigating policy challenges or advancing your mission, our services include ➤ Strategic Advocacy, ➤ Legislative Engagement, ➤ Regulatory Insight, and ➤ Public Policy Navigation—ensuring your voice is heard where it matters most.

Political
Consulting

From grassroots beginnings to statewide impact, Joe offers ➤ Strategic Campaign Leadership, ➤ Candidate Coaching, ➤ Voter Engagement Strategy, and ➤ Democratic Party Insight—bringing heart, grit, and proven results to every race.

Cannabis
Policy

From hemp to full legalization, Joe has led efforts in ➤ Legislative Drafting, ➤ Regulatory Reform, ➤ Industry Advocacy, and ➤ Cannabis Market Expansion—shaping policy and championing progress at every step of the journey.

Step into the heart of Modern Advocacy—where influence meets action and outcomes speak for themselves. These highlights reflect the trust our clients place in us, the battles we've fought on their behalf, and the results that define our work. This is advocacy with purpose—and a proven track record.

Testimonials
What Others Are Saying.
Joe Rossi has done a great job staying in touch and updating us on business and political issues that may affect our many businesses. He has helped navigate the political waters on both a New York State and local level for many years now. The introductions to both business and political leaders have been invaluable to a growing NY based company. Joe works like he is an employee of our company every day.
⎯ Dave Warner, KPH Healthcare Services
⎯ Dave Warner, KPH Healthcare Services
I have had the pleasure of working with Joe Rossi for four years in a number of capacities. He has a keen political insight, and great personal warmth. During our projects together I have found him to be very detail oriented and goal focused. He has proven again and again his ability to deliver results, and it is my pleasure to unconditionally recommend him.
⎯ Dave Samuel, SONY
⎯ Dave Samuel, SONY
Joe is a seasoned, effective professional. I rely on his insightful counsel and encyclopedic knowledge of New York politics. During the early days of the pandemic, Joe was indispensable as my company worked closely with the Governor’s Office to ensure the state had the isopropyl alcohol needed to make NYS Clean hand sanitizer.
⎯ Andrew Sinclair, EM
⎯ Andrew Sinclair, EM
We have been working with Joe for years now. Without his guidance, we would be nowhere near as prepared for the rollout of the adult-use recreational dispensary regulations as we are today. Joe's dedication and tenacity for this emerging industry is unmatched.
⎯ Paul Suits, Jr., Lake House Cannabis
⎯ Paul Suits, Jr., Lake House Cannabis
We have been thrilled to work with Joe and have benefited from his laser focus and knowledge of the NYS cannabis industry. We highly recommend Joe for his professionalism, strategic insight, and commitment to achieving positive outcomes.
⎯ BioTrack
⎯ BioTrack
Meet Joe Rossi.

The Founder of Modern Advocacy.

The Founder of Modern Advocacy.

Joseph Rossi is a seasoned government relations professional with almost two decades of experience in New York State’s political landscape. As the founder of Modern Advocacy LLC, he brings a wealth of expertise in state and local government relations, business development, relationship management, and strategic planning.

Learn More